NIKE SWOOSH 1
A baby shoe that’s actually good for baby feet.
The opportunity
Most baby shoes are bad for baby feet. Squishy toes need flexible shoes to promote healthy foot development. Nike partnered with my team to launch the first shoe that’s been granted the American Podiatric Medical Association Seal of Acceptance. The product is game-changing, but what is the best way to tell this story to overwhelmed parents?
The work
We provided the research, insights, strategy, and language to launch The Nike Swoosh 1. Overwhelmed parents need clear communication without any additional anxieties. Our messaging focused on connecting with parents, earning their trust, and taking care of the next generation of sneakerheads. Here’s a great article covering the launch.