I was a Creative Director at BuzzFeed. I concepted and oversaw the production of shareable content for brands.
Here are a few of my favorite campaigns:
NBCUniversal - Despicable Me 2
NBCUniversal came to BuzzFeed looking to drive traffic to their Instaminion app. I created a campaign that leveraged the Minions in a fun and BuzzFeedy format. This campaign was BuzzFeed’s most successful program of 2013 with millions of engagements and hundreds of thousands of shares.
Glade - Best Feelings
Glade wanted to connect with BuzzFeed users around the idea #bestfeelings. I created an always-on program that celebrated the emotional connection with smell. This hugely successful campaign included over 2.5 million engagements and led to repeat business with the client, who was thrilled with the group brainstorms and learning sessions I facilitated.
Quicken Loans – March Madness
Quicken Loans wanted to own the conversation around the 2014 NCAA Tournament. We created a first-to-market integration that utilized the BuzzFeed personality test to create an individualized March Madness bracket. Our unique tool generated over 65k brackets in three days.
Rogaine – World Cup 2014
BuzzFeed loves to declare something “The Definitive Ranking.” But, what if the user doesn’t agree? My team created a product to encourage engagement with the actual order of the list. Johnson and Johnson hopped on the opportunity to sponsor this new CMS integration. We created a robust strategy around the World Cup. Users can create their own definitive rankings, share it across the social web and challenge their friends to do the same.